About The Course

“Discover Your Secret Sauce” was created for entrepreneurs who want to differentiate themselves from the competition in their industry. Your Secret Sauce is your Recipe for Success! Learn how to:   

  • Get clear on what makes YOU special and showcase why someone should hire you or purchase your products over all others.  Discover why your uniqueness effects your ability to command premium pricing.
  • Create a fun, unique elevator pitch, designed around your “signature food” – which will set you apart from the rest.  
  • Streamline your efforts if you're running multiple businesses and connect them into one synergistic brand.

Uncovering and pulling out everything that makes you unique needs to happen before you can begin to convey your brand and your message to your customers. If you are a business owner, you ARE your brand. Brand differentiation is not only critical from a marketing perspective, but it also has far-reaching business implications.  

All brands need to establish a compelling and unique position to resonate with their customers. A personalized customer experience is the basis for your success – and that experience starts with you!  

What's Included

  • 5 In-Depth Video Modules

    I will share my knowledge and signature process for finding and leveraging your secret sauce in these easy-to-digest video modules. It will feel like we're just having a chat around the kitchen table!

  • Workbook

    This comprehensive workbook will not only be available throughout the course to put your learning into action, it can also be used as a blueprint in your business any time you are creating copy about you, your business or your brand.

  • BONUS! 100 Ways to Market Your Business Guide

    Marketing is creatively telling people what you do over and over again. But many business owners are overwhelmed on where to market themselves. This guide will help you maximize your efforts and choose which marketing avenues are best for your individual business.

Course curriculum

  • 1

    Welcome to the Course

  • 2

    Life Reflection

    • What Kind Of Kid Were You?

    • Get Into Action!

    • Pause & Consider

  • 3

    Your Gift

    • Finding Your Gift

    • Get Into Action!

    • Pause & Consider

  • 4

    Your Business As A Food

    • Your Business As A Food

    • Client Examples

    • Get Into Action!

    • Your Secret Sauce & The Selling Process

    • Pause & Consider

  • 5

    Wrap Up

    • Review & Connect

    • Don't Forget The Dessert!

    • Before You Go...


Holistic Business Coach

Gina Johnson

Gina Raposa Johnson is a Holistic Business Coach and connector extraordinaire. As a former chef, Gina takes a non-conventional approach to coaching. She works along side her clients, helping them to reignite the spark in themselves and in their business. She specializes in working with entrepreneurs and start-ups to develop strategies for acquiring new business, establishing their niche, and creating signature offers and packages. Gina understands that it takes the right business strategies to build momentum, which leads to success. She does this all with a soft relationship back to food and cooking, something we can all relate to. While she enjoys helping her clients reach their goals, she is also passionate about giving back to her community and inspiring others to join her on this journey as well. She believes we were given two hands for a reason: one to give and one to receive. Through social entrepreneurship, Gina is committed to impacting the world by sharing her gifts and inspiring others to do the same.

What Clients Are Saying

Rachel Schemmerling

Holistic Wellness Interior Design Consultant, Timeless Living Designs

Gina is amazing! She helped me whip my business into shape in a short period of time. Gina is easy to work with but bold enough to keep you accountable. I have very much enjoyed working with her! The best decision I've ever made was to work with her!

Claudia Dunsmore

Loan Officer, Movement Mortgage

Gina is a dynamic and engaging speaker. She has spoken several times to our Women's Networking Group and shares valued content thru her presentation. Her energy and honest approach is a welcome breath of fresh air! I would have Gina present to our group on many topics, time management being one of my favorites. Highly recommend her as a speaker and business coach, you will not be disappointed. 5 Stars!

Naomi Rafalowicz

Professional Life Transitions Coach, Mind Spirit Coaching

Gina Johnson was the perfect business coach for me at the perfect time. After almost a year of procrastination and avoidance, Gina supported me in achieving my business goals. Gina kept me on track and asked me the difficult questions. She helped me explore limiting beliefs that were holding me back. Gina shared her many years of marketing and business experience in order to move me forward. She held me accountable and together we set deadlines, specific commitments and tasks that moved my business forward and created in me a renewed confidence and authenticity as a Professional Coach and CEO! Gina openly shared resources and tools that supported me in my business. Gina's high level of knowledge, enthusiasm and accountability was just what I needed.

Sarah Robinette Michaels

Vocal Coach, The Voice Studio

I've always been a list maker. I'll even do the A- most important, B- next important and so on! I used to think I worked in good, healthy organized chaos, but a few years ago I started working with a business coach (who was also a friend) and things stepped up! Over the past few years, she has helped me find inventive and thoughtful ways to balance my music business with my freelance businesses/work and still create a little time left over for me. If you are looking for a new way to successfully navigate your work, family or business, I highly recommend Gina Johnson

Jaime Sternberg

Trademark Attorney

I hired Gina to help give my business development a boost. Gina got me out of my box in terms of social media and networking. During most of my career as an attorney I had focused on doing the work rather than developing a business. For example, before working with Gina, I barely used LinkedIn and did not appreciate its power. Now I confidently post on a regular basis and I enjoy learning about this platform and its potential. This new appreciation has generated leads. Gina’s network in the Hartford area is expansive. She connected me with people who have helped me grow my business. Gina also advised me on the networking opportunities that could be useful for my business and ones that would not be useful. Gina is very responsive, she’s a great cheerleader, and she holds you accountable. Since I started working with Gina over the last several months, I’ve also observed her own business thrive and grow.

Your Investment

Get this low introductory price for a limited time!


  • Who is this course for?

    This course is geared toward small business owners who aren't sure what differentiates them from other service-providers in their industry. They either don't know or aren't able to articulate clearly what is special about them and why someone should hire them over all others. They often feel like they're playing small and limiting themselves and may be surrounded by people who don't get it and who may be judging them for being different than the 9-to-5 norm or for having lots of varied work experience rather than expertise in just one area.

  • How will I access this course?

    The course content is completely online. In order to purchase the course, you will create a free Thinkific account and then login to access your course. The course is self-paced so you can complete it on your own time. Once you register for the course, you will have instant access to all content including posts, videos, and download materials.

  • Are there payment plans available?

    Full payment is required upon registration.

  • What is your refund policy?

    Once you have registered and paid for the course, if you are not satisfied with the course content, we will offer a 100% money back guarantee within 10 days of registration.

  • How long will this course take me to complete?

    This course has been crafted to allow you to go at your own pace and practice the concepts in real life. You will have lifetime access to the content, so you are welcomed and encouraged to complete the course at your pace.

  • What are the technical requirements?

    To complete this course, you will need internet access and audio capabilities. You can access the course on any device with internet access.

  • What do I do if I need technical assistance?

    Please email Thinkific support for technical questions, and the course instructor directly for content questions.

Are you ready to finally discover your secret sauce?

It's time to confidently step into your brand identity.